The Set UpAlmost all my projects are photographed by a window with natural light or outside, no flash.
*First I place a large white poster board on the table for a blank slate.
*Next I set up a bi-fold Foam board. This reflects the light and helps prevent shadows.
* I like to use scrapbook paper for my backgrounds since it's inexpensive and comes in so many styles . Some times I use fabric too. I try to stay away from prints that are too busy.
* Once I have everything set up, I find the best light. Since I've been doing this for a while now, I already know what window and time of day works best for me. This is something you'll have to troubleshoot on your own.
*Last I will angle the entire setup for the best light. I'll simply turn the bottom poster board to find the optimal light. Often I'll take a few pictures, see how it looks, and adjust accordingly.
If the colors or lighting don't come out the way I like, I'll edit the pictures with Photoshop. Above is an example of this, the top picture was not edited, the bottom one was.
*First I adjust the lighting with the manual levels option.
*Next I'll dodge and burn (lighten & darken) specific spots. For example if a shadow is too dark, I'll lighten it up with the dodge tool.
*Last, I'll crop the photo to the size I want.
There are a lot of great sites online that dive deeper into these topics. If you're just starting out, I recommend iheartfaces and Photojojo for detailed tutorials.