Wednesday, April 25, 2012

State of Create Global Benchmark Study

Have you seen this new study released by Adobe(Nasdaq:ADBE)?  They interviewed 5000 people about creativity from the following countries: United States, United Kingdom, Germany, France, and Japan.  The findings show that even though 80% believe creativity is an integral part to economic growth, only 25% believe they are using their full creative ability.  The study also touches on workplace creativity, education concerns, and creativity ranking within countries.

I found this study absolutely fascinating.  I thought it was a little sad that only 52% of Americans believe they are creative.  What do you think?  Are you part of the 25% who believe they are living to their full creative potential? 

For the full study, visit Adobe.  Once you get to the landing page, you'll find a link to the State of Create Global Benchmark Study.  You can view or download the PDF file.

4 comments:

Christy said...

Great post! Very enlightening.

Michelle L. said...

I felt the same - sad that only 52% think they are creative. The 48% need a tiny bit of confidence in that area, that's all!

Suzanne said...

Wow! This is a good reminder to cultivate the imagination and praise the projects of my children.

Zakka Life said...

Michelle L,

I'm with you, that 48% just needs a little push in the right direction. The study also addresses that everyone has the ability to be creative but it does have to be cultivated in some way.

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